Content about Sports in the United States

April 8, 2013
Clear Men Scalp Therapy teams up with Tony Gonzalez during March Madness

Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

April 3, 2013
Basketball All-Star Lisa Leslie joins Chattem on 'Allegra Outdoor Challenge'

Basketball All-Star Lisa Leslie and Chattem created the "Allegra Outdoor Challenge," a series of workout tips to help inspire people to stay active outdoors during spring allergy season.

January 31, 2013
Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB 'Mane Man'

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

January 28, 2013
Axe celebrates Apollo launch by premiering TV spot during Super Bowl XLVII

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

January 25, 2013
'Must. Have. Wheat Thins.' ad campaign kicks off for Super Bowl

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

January 14, 2013
Mars' M&M's launches marketing campaign, ad to run during Super Bowl

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

December 17, 2012
Axe joins roster of 2013 Super Bowl advertisers

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

November 26, 2012
Mars wins NASCAR Marketing Achievement Award

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

November 14, 2012
CVS Caremark pays tribute to disabled military veterans at Gillette Stadium

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

November 5, 2012
Olympic-worthy health

Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

October 15, 2012
Tide urges fans to 'Show Us Your Colors' through contest

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

September 7, 2012
UrgentRx partners with Broncos to kick up awareness

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has established a partnership with the Denver Broncos to raise awareness and educate fans about the company’s convenient, single-dose fast powders.

September 6, 2012
Gillette, Green Bay Packers' Clay Matthews partner for upcoming NFL season

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

September 4, 2012
Old Spice celebrates its Champion scent with new ad campaign

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

August 13, 2012
Pampers taps Olympians Jennie Finch, Dominique Moceanu for social media campaign

Pampers is teaming up with Olympians and moms Jennie Finch and Dominique Moceanu to pay homage to Team USA while continuing to celebrate the unique spirit of play found within each and every baby.

August 6, 2012
Gillette, Olympians celebrate 'Get Started' campaign with ceremonial shave

Such Olympians as Ryan Lochte, Alain Bernard and Liam Tancock, among others, celebrated Gillette’s "Get Started" campaign on Sunday with a ceremonial shave that took place in the Gillette Lounge at the P&G Family Home.

August 2, 2012
Wisk Deep Clean taps Rulon Gardner as 'sweat ambassador'

Wisk Deep Clean has tapped its first-ever "sweat ambassador," the laundry brand said.

March 27, 2012
Neptune signs John Elway as pitchman for krill oil product

Neptune Technologies and Bioressources on Tuesday announced that Denver Broncos EVP football operations and retired star quarterback John Elway has signed on as a spokesman for the company's Neptune Krill Oil brand.

January 20, 2012
Colts-area Wellness Experience stores are difference makers

As more of Walgreens' store base is transformed into its Wellness Experience format, the less it becomes an underdog in its hardline stance against Express Scripts.

January 12, 2012
FRS announces Tim Tebow-themed giveaway

FRS announced that it will give away its FRS Healthy Energy drink in honor of its brand spokesman, National Football League quarterback Tim Tebow.

December 20, 2011
M&M's to debut new commercial during Super Bowl

A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

October 14, 2011
NBA star Carmelo Anthony promotes Ultra Sheen Men via in-store appearance at Walmart

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

October 12, 2011
Head & Shoulders spokesman Troy Polamalu immortalized in wax at Madame Tussauds

Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

September 27, 2011
Doritos taps The Lonely Island for Super Bowl promo

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

August 10, 2011
LeBron James and PureBrands introduce Sheets kiosks in New York, Florida markets

PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

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