September 2, 2014

Seattle-based Bartell Drugs and Metropolitan Market are hosting a rally this week to celebrate the Seattle Seahawks’ season kick off.

July 3, 2014

To honor the nation’s heroes and recognize them for their service, CVS Caremark and the Boston Red Sox recently teamed up to provide veterans of all abilities from across New England a batting practice and baseball skills camp at Fenway Park.

April 9, 2014

Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

February 25, 2014

UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

February 13, 2014

Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.

February 12, 2014

Designer Whey on Wednesday partnered with beach volleyball Olympic gold medalist Kerri Walsh Jennings, who will serve as the company's brand ambassador.

January 27, 2014

As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

January 24, 2014

M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

January 24, 2014

M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 15, 2013

CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.

October 23, 2013

Procter & Gamble’s Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette.

October 10, 2013

Procter & Gamble's DayQuil and NyQuil are partnering with U.S. Alpine skier Ted Ligety this cold-cough-flu season, as he prepares for a chance to compete in the Sochi 2014 Olympic Winter Games in Russia.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

August 28, 2013

Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund.

July 9, 2013

In honor of Independence Day and to express gratitude to disabled military veterans for their service, CVS Caremark and the Boston Red Sox teamed up at Fenway Park for a special batting camp for veterans from across New England.

April 8, 2013

Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

April 3, 2013

Basketball All-Star Lisa Leslie and Chattem created the "Allegra Outdoor Challenge," a series of workout tips to help inspire people to stay active outdoors during spring allergy season.

January 31, 2013

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

January 28, 2013

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

January 25, 2013

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

January 14, 2013

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

December 17, 2012

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

November 26, 2012

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.