Procter & Gamble is supporting its newly introduced outdoor-inspired Fresher Collection with an integrated marketing campaign that includes setting up an Old Spice Nature Exchange Vending Machine in New York City’s Grand Central Station.
Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.
Spice consumption is at an all-time high as consumers’ changing palates are craving more flavor. During the 1950s, Americans stocked less than 10 spices in their pantries. Today, the average American’s pantry includes up to 40 different and diverse spices, according to research from McCormick & Co.