August 7, 2013

Special K is expanding its portfolio with the new Special K Nourish, which is made with a multi-grain blend of superfoods, including quinoa, oats and barley.

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

June 6, 2013

The Kellogg Company is adding new Special K Nourish hot cereal and bars, and Kellogg's To Go breakfast shakes to its line of breakfast options.

February 19, 2013

At only 120 calories for 28 chips, Special K Popcorn Chips are a low-calorie option for both celebrities and the everyday consumer, who can enjoy them without the guilt while watching the year's biggest celebrity awards show.

February 13, 2013

Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

November 29, 2012

Kellogg announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.


November 16, 2012

Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

September 17, 2012

Kellogg's has boosted its Special K portfolio.

March 3, 2011

Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

January 3, 2011

Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.

November 15, 2010

Now that more drug stores have moved into the grocery business, consumers are gaining more convenient access to food.

As a result, drug stores, which have always been synonymous with health and wellness, also have a tremendous opportunity to meet the nutrition needs of time-starved shoppers by stocking their shelves with healthier foods.

Food manufacturers, like Kellogg, see an opportunity for retail pharmacies to help reinvent the way groceries are merchandised to shoppers and help consumers make better decisions when buying food.

November 15, 2010

You’ve heard it before, and it’s true: Breakfast is the most important meal of the day.

August 16, 2010

Kellogg's Special K brand has been reformulated to include more fiber....

February 28, 2010

Cereal unit sales may be flat, but manufacturers continue to find new ways to appeal...

January 25, 2010

Some consumers may be ready to conquer their weight-management goals this year, and Kellogg’s is...