M&M's added two new mega-sized confections to its product mix, officially introducing what the company is heralding as "the world's biggest M&M's."
M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.
M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.
Mars Chocolate North America announced that a new M&M'S brand Chocolate Bar is in stores.
Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.
Fans were never given the chance to choose specific color combinations for mass-produced packages — until now.