September 3, 2014

In the wake of CVS Caremark’s announcement Wednesday morning that it has changed its name to CVS Health to better reflect its broader healthcare commitment and stopped selling tobacco in all its stores about one month earlier than anticipated, the company is embarking on a marketing initiative that includes a new commercial and a social campaign.

September 3, 2014

Shortly after announcing Wednesday morning its corporate name change to CVS Health, CEO Larry Merlo appeared on CNBC to weigh in on the name change and the opportunities to play a greater role in today’s healthcare market, as well as to highlight the fact that its stores are now officially tobacco-free.

August 22, 2014

Feeling under the weather and need an over-the-counter medication delivered to your door or diapers for the little one? Call Uber.

August 14, 2014

Dollar General on Wednesday announced the appointment of Paula Price, senior lecturer at Harvard Business School, to its board of directors effective Aug. 26.

 

August 13, 2014

CVS/pharmacy has unveiled a cause marketing campaign to support Boys & Girls Clubs of America's Great Futures Campaign, a new initiative to raise awareness about the critical role of out-of-school time and empower the next generation of youth on their path to a great future.

August 11, 2014

CVS/pharmacy celebrated on Monday its entrance into the Seattle market with the grand opening of a new location in the city of Renton, marking the first CVS/pharmacy in the state of Washington.

August 7, 2014

CVS Caremark has announced that the first MinuteClinic in Nebraska are opening this week inside select CVS/pharmacy stores.

August 6, 2014

Galderma Labs, maker of the Cetaphil line of cleansers and moisturizers, has once again partnered with Camp Wonder to donate a portion of the proceeds of a limited-edition Moisturizing Cream, available exclusively at CVS/pharmacy locations nationwide and online, beginning in August. Over the past three years, Cetaphil has donated more than $400,000 to fund camp activities for children with skin diseases.

August 5, 2014

 CVS Caremark’s portfolio of enterprise assets is enabling the company to provide innovative solutions and products that are delivering results.

July 30, 2014

McKesson announced on Wednesday a three-year extension of its existing distribution agreement with CVS Caremark through June 2019.

July 30, 2014

Cardinal Health on Saturday, July 26 hosted its third annual Women in Pharmacy “Ownership Boot Camp” — a series of networking opportunities and educational seminars to encourage and help facilitate more women becoming pharmacy owners and operators.

July 21, 2014

Target is launching a new image-recognition mobile app, called In a Snap, aimed at back-to-college shoppers.

July 21, 2014

Yes to, a natural skin and hair care brand, announced that its collection of products are now available to CVS shoppers across the country.

July 18, 2014

Industry consolidation continues as CVS Caremark has entered an agreement to snap up regional player Navarro Discount Pharmacy — a move that makes sense for CVS Caremark on several fronts.

Not only does the acquisition strengthen CVS Caremark’s position in the Hispanic marketplace, the fastest growing demographic in the United States, but the deal also includes Navarro Health Services, a specialty pharmacy serving those with complex diseases.

July 17, 2014

Kimberly-Clark announced the launch of GoodNites TRU-FIT underwear, a bedwetting management solution that contains a cotton blend with disposable, absorbent inserts.

July 14, 2014

CVS/pharmacy has introduced its new radiance PLATINUM brand of preservative-free vitamins and supplements.

July 1, 2014

CVS/pharmacy has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

June 25, 2014

CVS Caremark was honored on Wednesday by the National Business Group on Health, a nonprofit association of large U.S. employers, for its commitment and dedication to promoting a healthy work environment and encouraging colleagues and their families to maintain healthy lifestyles, the retailer stated.

June 19, 2014

A Kensington, N.H., resident and her family recently took the field with CVS Caremark and American Lung Association at Fenway Park to inspire fans to join Lung Force. This year, CVS/pharmacy is teaming up with the American Lung Association for a new in-store fundraising campaign to support Lung Force, a recently launched initiative that strives to make lung cancer in women a public health priority.

June 18, 2014

I get a lot of questions about which brands are winning with social media, and why.

June 17, 2014

Target is striving to win the hearts of Millennials with a string of new mobile and digital initiatives, which includes an overhaul of its wedding and baby registry business, according to a USA Today report.

June 16, 2014

CVS Caremark has received certification by NCQA in Utilization Management, which focuses on consumer protection and improvement.

June 16, 2014

Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy.

June 13, 2014

Mobee, a platform that delivers real-time intelligence to measure retail performance, announced that it has launched a new dashboard.