October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

October 7, 2011

Jones Soda has launched its pure cane soda in 16-oz. cans.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

September 30, 2011

Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

August 24, 2011

Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

July 18, 2011

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

July 13, 2011

Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

June 21, 2011

True Citrus said that four of its products now are available in stores nationwide.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

June 3, 2011

Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.

May 23, 2011

Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.

May 16, 2011

Illy issimo has introduced two new ready-to-drink coffee-based beverages.

May 11, 2011

Coca-Cola is celebrating its 125th anniversary with a new 1.25-liter package.

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

April 26, 2011

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

April 11, 2011

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.