January 4, 2012

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 14, 2011

Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.

December 5, 2011

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


November 30, 2011

A new line of 100-calorie cocktails has hit store shelves.

November 17, 2011

Jones Soda has unveiled its limited-edition holiday beverages line.

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


November 2, 2011

Marley Coffee has launched 8-oz. bags of its gourmet ground coffee that will hit retail this season.

October 26, 2011

Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

October 7, 2011

Jones Soda has launched its pure cane soda in 16-oz. cans.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

September 30, 2011

Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

August 24, 2011

Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

July 18, 2011

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

July 13, 2011

Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

June 21, 2011

True Citrus said that four of its products now are available in stores nationwide.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.