December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

December 20, 2010

American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

December 14, 2010

Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads.

November 21, 2010

Mobile shoppers will account for nearly one-third of the money spent this holiday season by...

October 31, 2010

The Natural Products Association on Monday announced its first step into the social media space...

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

September 12, 2010

Rite Aid has been beefing up its virtual presence lately, having ventured into such social...

August 22, 2010

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

August 4, 2010

Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social...

July 22, 2010

Use of the World Wide Web to help drive trial is on the rise, according...

May 23, 2010

A new report by Jones Lang LaSalle indicated that social and digital media is essential...

December 14, 2009

The ubiquitous universe of social media — comprised of blogs, microblogs, podcasts, social networks, video sharing sites and more — still holds many unanswered questions for some industry marketers. But there's one thing that is certain: Social media is changing the way consumers behave, and companies and brands must embrace and effectively plug into today's social world. Those that don't will be left in the dark. Find out how top retailers like Walgreens, CVS, Target, etc., as well as top industry suppliers like Boehringer Ingelheim, GlaxoSmithKline, Novartis and more, are plugging into the world of social media.