November 25, 2014

Target, Walmart and Walgreens represent three retail pharmacy operations to crack the top 10 in Lithium Technologies' Klout 50: Retail Edition, which ranks the top 50 retailers with the most social influence.

October 23, 2014

Drug Store News has lined up a high-caliber roster of retail executives for the 16th annual DSN Industry Issues Summit conference, Dec. 3 at Manhattan’s historic New York Athletic Club.

October 3, 2014

Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.

September 18, 2014

For the first time in wet n wild’s 35-year history, the beauty brand has launched a new, edgy campaign called "Steal the Look."

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

May 23, 2014

Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

April 21, 2014

ABC News will be hosting a live twitter chat focusing on pain management on Tuesday, April 22, at 1 p.m., as part of the news agency's next ABC News National Tweet Chat.

April 3, 2014

Through a social media campaign coined the "National Bug Report," After Bite tracked the path of the Mystery Bug, increasing curiosity around this potential new stinging threat.

March 26, 2014

For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.

March 10, 2014

5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time.

March 10, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

December 3, 2013

Cyber Monday online sales were 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

September 19, 2013

Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide.

September 13, 2013

Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active.

July 11, 2013

More consumers are considering taking a break from their social media platforms, in large part because there are too many of them, according to a MyLife.com national survey on social media behavior.

June 3, 2013

Independent pharmacy was provided a social media stepping stone with last week's announcement pairing the National Community Pharmacists Association and RxWiki. The companies announced a joint digital solutions offering that will raise the profile of independents across both social media and mobile platforms.

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

October 25, 2012

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.