November 4, 2011

This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.


October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

September 29, 2011

CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

September 22, 2011

Walgreens is celebrating Halloween with a new Facebook contest.

September 9, 2011

Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

August 24, 2011

Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

August 2, 2011

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

August 2, 2011

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


June 10, 2011

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

May 20, 2011

More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

May 19, 2011

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

April 28, 2011

Frito-Lay fans really "like" the brand.

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.

February 25, 2011

Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

December 29, 2010

Target is unveiling a new ad campaign in 2011, according to a published report. The new ads are meant to speak to a broader group of parents. The company also is reaching out to new parents through a new Facebook-based initiative called the "Big Baby Billboard."

December 20, 2010

American Greetings has teamed up with BigDates Solutions to further enhance the birthday calendar application on Facebook.

December 14, 2010

Kodak's latest social network innovation has arrived.

October 31, 2010

The Natural Products Association on Monday announced its first step into the social media space...