March 27, 2013

Soho Flordis International recently launched Calorease, formulated with a patented fat binder called FBCx, into the U.S. market.

June 12, 2012

Soho Beauty was a sponsor of the quarterly Makeup Artists and Hair Stylists Guild I.A.T.S.E. Local 706 meeting held on June 3 in Burbank, Calif., and presented to the group its Professional Collection makeup brushes, the manufacturer announced.

July 7, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

June 22, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.