January 4, 2012

SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

January 6, 2011

PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

December 7, 2010

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said.