August 20, 2014

Mars has appointed Jean-Christophe Flatin as president of global chocolate, effective Oct. 1. Flatin, whocurrently is global president of Royal Canin, a unit of Mars Petcare, replaces Grant F. Reid, who recently moved into the role of office of the president for Mars.

March 10, 2014

Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

July 12, 2013

Consumers have a brand new way to enjoy the trademark Snickers combination of chocolate, peanuts, caramel and nougat.

June 4, 2013

Mars Chocolate announced last week its new Snickers Bites are now available nationwide.

May 1, 2013

Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

November 5, 2012

Mars Chocolate has unveiled its Easter 2013 lineup.

October 10, 2012

Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-'em-in-your-mouth, bite-sized cubes."

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

September 6, 2012

Mars Chocolate North America is ready for some football.

August 20, 2012

The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

March 6, 2012

Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

February 16, 2012

Mars Chocolate is putting its candy bars on a diet, according to published reports.

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

July 15, 2011

Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.

May 20, 2011

Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

April 25, 2011

Snickers really wants consumers to "love" its latest confection.

April 18, 2011

Rite Aid is showcasing new candy varieties for last-minute Easter shoppers, the pharmacy retailer said Monday.

March 29, 2011

Kudos is rolling out a new and improved line of granola bars this May.

February 1, 2011

New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

February 1, 2011

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


January 3, 2011

Mars Chocolate is pairing its classic Snickers candy with peanut butter.

October 5, 2010

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...