As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.
Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.
Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group's Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR's Keurig single-cup brewing systems.
Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner “Give a Little, Feed a Lot” during September at all Cub Foods stores in Minnesota.
The Plano, Texas-based headquarters of Dr Pepper Snapple Group has earned the Leadership in Energy and Environmental Design (LEED) gold certification for a multiuse building by the U.S. Green Building Council.
Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.
Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.