Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than nonshowroomers, making them an ideal target for retailers.
Once again, mobile capabilities made headlines as a study by ComScore revealed that nearly 86 million Americans are now shopping on their smartphones. To put it another way: That’s 4-out-of-5 smartphone users.
CVS/pharmacy announced on Wednesday that it has unveiled a new photo feature to its existing CVS Mobile app, enabling consumers to easily print photos directly from their smartphone camera or from their CVSphoto.com account for same day pick up, with no additional cost, at any CVS/pharmacy location.
Nothing beats the experience of shopping in a store: touching and feeling the merchandise, enjoying the ambiance of the store with the Muzak playing in the background, engaging with the retailer's wonderful customer service representatives and then pulling up that product on Amazon.com and clicking "check out."
In anticipation of its upcoming 2012 Pharmacy and Technology Conference, the National Association of Chain Drug Stores has launched a mobile application to provide conference participants with a digital compass to navigate the event.
Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.
Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.
Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.
This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.