May 4, 2012

The fact that 3-out-of-every-4 smartphone and tablet owners use their devices to help them shop is downright frightening. Because the real question then becomes, "Where are those consumers making that purchase — is it at retail or with someone whose name starts with 'www.'?"

May 3, 2012

Smartphones and tablets are assisting "extreme" shoppers, according to new research conducted by GfK.

May 3, 2012

More than three-quarters of U.S. smartphone and tablet owners have used their mobile devices for shopping-related activities, according to a recent Nielsen survey.

May 1, 2012

CVS/pharmacy has updated its mobile application so shoppers now can digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping.

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 19, 2012

Hispanics represent one of the fastest-growing demographic groups in the United States, so naturally, it would behoove retailers to pay heed to this growing trend.

April 17, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 5, 2012

Rite Aid is offering new coupon booklets and other services to help customers make it through allergy season, the retail pharmacy chain said Thursday.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

March 26, 2012

Rite Aid has become the latest chain to join the retail smartphone application game.

March 22, 2012

GlaxoSmithKline on Thursday morning presented exactly how technology might improve appropriate patient self-selection before a panel convened by the Food and Drug Administration to explore expanding the prescripton-to-over-the-counter switch paradigm by incorporating technology and/or pharmacy participation in the application process.

March 20, 2012

M-Edge has unveiled its latest collection of tablet, smartphone and e-reader accessories in time for spring.

March 16, 2012

During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.

March 13, 2012

A survey released Monday by PriceGrabber said that 77% of consumers who own a tablet computer use either a tablet or a smartphone to shop.

March 13, 2012

Nearly 75% of smartphone-owning consumers would switch brands if they were offered real-time mobile promotions delivered to their smartphones while shopping in a grocery or drug store aisle, according to a new survey.

March 9, 2012

From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.

March 9, 2012

In the first DSN/C2B Mobile Insights report, we examine what consumers think about shopping for health and beauty online vs. brick-and-mortar retailers. Overall, nearly 8-of-10 consumers bought health-and-beauty-aid items online in the past year. Did they leave your store to buy? Did they use their smartphones to make a purchase and use YOUR STORE as a “showroom” for ANOTHER RETAILER’S website?

1) Have you purchased a health or beauty product online in the past year?

March 8, 2012

Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.


March 6, 2012

Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

February 29, 2012

Budweiser is letting consumers trace the origins of its beer to one of the company's 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.

February 28, 2012

A survey sponsored by in-store commerce provider AisleBuyer found that nearly 40% of smartphone-carrying shoppers have abandoned their in-store purchases because of long lines, while 21% will abandon their purchases if there are no registers open.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 1, 2012

Clorox said it has launched a smartphone application and mobile website that will provide smartphone users access to information about ingredients used in its products.