CVS has named Judy Sansone SVP merchandising and has expanded the roles of chief marketing officer Rob Price and EVP internal operations, real estate and supply chain Scott Baker, the company announced Monday.
Sales at Safeway are looking up thanks in large part to fuel gains, but the grocer's loyalty card program is expected to continue driving that sales momentum into next year as the company rolls out its Just for U digital marketing platform and explores health-and-wellness initiatives.
CVS Caremark’s annual meeting of shareholders in May was of special importance as it marked the official retirement of former chairman and CEO Tom Ryan, who left the growing company in the hands of a strong, capable new leader — Larry Merlo.
Over the years, CVS Caremark has grown from a go-getting New England-based regional player to a nearly $100 billion pharmacy healthcare giant known for its vertically integrated pharmacy-PBM model via the 2007 acquisition of Caremark, its highly successful loyalty card program and its innovative beauty concepts.
CVS Caremark may be highly focused on driving medication adherence, curbing rising healthcare costs and improving the health outcomes of its patients, but there’s no doubt that its retail segment remains a critical part of its business, as evidenced by the innovative initiatives playing out at the front end.
Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.
Safeway on Monday named Portland, Ore., as the winner of its "America's Most Natural City" contest and will donate $20,000 and 25 picnic tables constructed from the Guinness World Record holder for the world's longest picnic table.
Family Dollar is on a mission to increase traffic to its stores — of which it intends to build twice as many in fiscal 2012 as it did in fiscal 2011 — and grow its market basket. That has meant a growing emphasis on what it considers its consumables business, a substantial portion of which is constituted by health and beauty aids.
Supervalu has expanded its offering to accept e-prescriptions for controlled substances at its banner pharmacies after meeting stringent regulatory requirements set by the Drug Enforcement Administration.
In an effort to increase the stickiness of Supervalu shoppers, Supervalu president and CEO Craig Herkert on Tuesday spoke of the company’s “hyper-local retailing” concept during a conference call with analysts.
The 19th century British writer William Hickson may have written, “If at first you don’t succeed, try, try, try again,” but he only had half the story. By all means, try again, but don’t do the same thing over and over and expect different results.