On average, consumers say 64% of their back-to-school shopping will take place in-store, with the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and the E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.
Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.
Looking to deliver “an honest view” of the retail environment, Kline & Co. has created a new research tool dubbed Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, which will be published monthly beginning fourth quarter 2014.
The Food Marketing Institute on Wednesday released its annual analysis of U.S. Grocery Shopper Trends, presented by FMI president and CEO Leslie Sarasin at FMI Connect, which reveals dramatic changes in the consumer universe that have impacted the way food retailers do business.
The digital movement is no doubt revolutionizing the retail landscape as it has given rise to e-commerce, complexities to the path to purchase, shifts between planned and unplanned purchases, and changes to store trips. To remain competitive, retailers must develop new strategies and grasp the importance of an “omni-perspective.”
Shoppers report they value shopping as an experience and not just as a transaction, and are concerned about the expanding role of data in shaping and limiting this experience, according to "Truth About Shopping" study released Wednesday.
Brick-and-mortar operators may be able to take solace in the fact that a growing number of consumers are reverse-showrooming, or 'webrooming,' according to a report published Friday by Merchant Warehouse.
With Mother's Day just around the corner, online shopping site and e-commerce platform PriceGrabber released results of its 2014 Mother's Day Shopping Survey. The survey, conducted from April 3 to April 17, includes responses from more than 3,000 online shoppers.
Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution.
While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “total retail” experience, according to a new report by PricewaterhouseCoopers.
The Wall Street Journal's MarketWatch on Friday featured Amazon's shopping app "Flow," which enables consumers to add an item to their shopping cart after scanning the product with their smartphone's camera.
"The unusually cold weather has likely put a deep freeze on retail sales, also. Not only did the retail sector experience a lackluster holiday shopping season, but now they are also hit with the reality that some shoppers are simply not going out into the cold. The winners may very well be online retailers," writes Hamacher Resource Group vice president Dave Wendland.
Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores in 2014, according to a survey by Accenture. In the “seamless retailing” study, 21% of U.S. shoppers said they plan to increase their in-store purchasing, up from just 9% in last year’s study.