September 15, 2015

 It might still technically be summer, but a new survey from Rubicon Project is showing that the holidays are already on consumers’ minds in the U.S., U.K. and Canada.

September 10, 2015

Eight out of 10 global shoppers’ purchase decisions are now informed by a digital device, with consumers saying they are smarter shoppers and getting more value than before. 

September 10, 2015

According to the sixth annual Shopping Experience Study of more than 5,000 consumers by Cognizant, 64% of respondents said they buy online at least once a month, and 13% make weekly purchases.

September 3, 2015

A new study has found that a majority of shoppers feel positively about shopping in stores and more than half think that technology can enhance the retail experience.

September 2, 2015

According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.

August 21, 2015

A new survey found that the in-store experience matters more than ever, with 73% conducting research during their visit and 87% of respondents purchasing in person.

August 17, 2015

Holiday shopping often starts earlier than commonly thought and also frequently being online.

August 14, 2015

Retailers still have time to capitalize on what is turning out to be a late back-to-school shopping, according to a just-released study.

August 13, 2015

The NPD Group recently partnered with Univision Communications on a report titled The Hispanic Shopping Activity Service, which offers insight the behavior of Hispanic shoppers.

August 5, 2015

Target has made its first major foray into beacon technology as the retailer continues to look for ways to enhance the in-store shopping experience with digital tools.

August 4, 2015

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

July 28, 2015

According to a study, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

July 27, 2015

With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August, according to a Deloitte survey.

July 15, 2015

According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs.

July 7, 2015
Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.
July 6, 2015
A retailer’s social media activity has a greater impact on shoppers than the company’s website, according to the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon.
June 29, 2015

A survey of 1,100 U.S. online grocery shoppers shows that more than half have increased the amount of grocery shopping they do online by an average of 29%.

June 12, 2015

Shoppers love their mobile phones as the devices are driving more orders — up 59% in the first quarter of 2015, according to the latest Demandware Shopping Index.

May 19, 2015

Consumers who access social media during the shopping process are four times more likely to spend more, a recent Deloitte Digital study found. 

May 18, 2015

According to a recent shopper survey, the hands-on shopping experience available through brick-and-mortar retailers is more desirable to shoppers. 

April 27, 2015

Families this year are ready to splurge on jewelry, flowers, gift cards, brunch and apparel for mom.

April 22, 2015

Today, convenience isn’t just about having a smaller box to shop in, or an easily navigated merchandising scheme where consumers can quickly identify what they’re looking for, grab it and go. Today, convenience is about clicks — as in: What are the fewest clicks to the buying decision? And how can the retailer best facilitate a shopping experience in their stores on the shopper’s smartphone?

April 21, 2015

A majority of consumers are spending savings from lower fuel prices to buy groceries. According to the new “Why? Behind the Buy” report from Acosta Sales & Marketing, 72% of shoppers ages 18 to 34 years will spend fuel savings on groceries.


March 25, 2015

Retailers are failing to meet shopper expectations when it comes to providing a comparable experience across in-store, online and mobile channels.