Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?
More consumers are planning to shop on Black Friday than Thanksgiving, however when compared to last year, shopping intent has slightly decreased, according to a recently released survey from CivicScience.
To kick off the holiday season, CVS/pharmacy on Monday announced the return of its "Free Gift Card" promotion, an offer designed to allow customers the opportunity to receive free gift cards by shopping for everyday essentials at store locations nationwide.
On average, consumers say 64% of their back-to-school shopping will take place in-store, with the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and the E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.
Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.
Looking to deliver “an honest view” of the retail environment, Kline & Co. has created a new research tool dubbed Shop Scout: A Mobile View of U.S. Beauty Shopper Behavior, which will be published monthly beginning fourth quarter 2014.
The Food Marketing Institute on Wednesday released its annual analysis of U.S. Grocery Shopper Trends, presented by FMI president and CEO Leslie Sarasin at FMI Connect, which reveals dramatic changes in the consumer universe that have impacted the way food retailers do business.
The digital movement is no doubt revolutionizing the retail landscape as it has given rise to e-commerce, complexities to the path to purchase, shifts between planned and unplanned purchases, and changes to store trips. To remain competitive, retailers must develop new strategies and grasp the importance of an “omni-perspective.”
Shoppers report they value shopping as an experience and not just as a transaction, and are concerned about the expanding role of data in shaping and limiting this experience, according to "Truth About Shopping" study released Wednesday.