Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.
Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.
In 2006, Time magazine added a twist to its annual “Person of the Year” cover story, replacing the usual picture of some prominent individual with a picture of a glossy computer screen to show that social networking had made “you” the person of the year. Now, the idea that it’s all about “you” has percolated into retail.
Canadian pharmacy chain Shoppers Drug Mart posted a rise in second-quarter sales, thanks to modest sales growth in pharmacy and strong results at the front end, where the company experienced sales gains in all regions of the country.
The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.
Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.
You want Rite Aid to win. A Rite Aid win represents a proof of concept — that concept being the creation of an effective market-driven loyalty program that incorporates savings on the healthcare services that actually works and in fact cross-pollinates pharmacy patients and front-end shoppers; that concept being that generic waves need not wash out all pharmacy sales volume if a pharmacy retailer can successfully grow ancillary healthcare services, such as immunizations or Rite Aid's new Rite Care Prescription Advisor; that concept being that there is in fact a return on investment from placing a knowledgeable team member armed with a tablet of health information physically in the aisles to proactively engage patients.
Products and services targeting the Hispanic market will realize much success in the coming years, noted a recently published SymphonyIRI Group “Point of View” report that outlined the growing opportunity in targeting that demographic.
Looking to target multicultural consumers in today’s tech-savvy environment? If so, then you’ll be interested to know that, according to a recent study, African-Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians.
Leveraging the deep understanding of its customer base via insights gained through its ExtraCare loyalty program, CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.
With more than half of U.S. online shoppers buying beauty and personal care products online, beauty brands and retailers must embrace multichannel marketing in order to succeed and reach consumers where they are, according to a new study by A.T. Kearney and its Global Consumer Institute.
Shoppers Drug Mart has announced the launch of the Shoppers Health Care Portal, a website designed to provide Canadian healthcare professionals with access to drug reimbursement information and clinical tools with the goal of improving patient care.