Content about Shopper Marketing

January 5, 2012

An average consumer encounters the same or very similar product mix from retailer to retailer. Unintentionally, we have almost trained them not to expect anything special from their shopping experience. The retailer that does offer something beyond the ordinary shopping experience can score big points with shoppers. Do something unexpected to surprise and delight shoppers, and word will spread – probably quickly. So what is it that really makes consumers tick? I think it boils down to five main things.

December 1, 2011

Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.

October 4, 2011

PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

September 13, 2011

Family Dollar has found a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales.

June 21, 2011

As more consumers incorporate social media sites and other online shop-assist tools into their daily shopping routines, the concepts defining traditional category management — category schematics and optimized facings and assortments, for example — are fast becoming obsolete.

April 19, 2011

Drug Store News recently caught up with Adflow Health Networks CEO Melvin Stein to talk about shopper marketing and consumer engagement near the backbench.

April 14, 2011

Walgreens' chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

February 10, 2011

Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

February 1, 2011

Warehouse mass merchandiser Costco will use an online portal to increase in-store product knowledge and enhance shoppers’ experiences.

November 14, 2010

At a time when consumer takeaway is low and financial resources are limited, retailers and...

November 1, 2010

CVS/pharmacy, Kroger and Dollar General have been selected as the recipients of the Grocery Manufacturers...

October 19, 2010

The In-Store Marketing Institute announced the gold award winner for its “Design of the Times”...

September 19, 2010

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in...

September 12, 2010

Hispanic shoppers exhibit a greater shift in shopping behaviors by season in comparison with general...

September 6, 2010

GlaxoSmithKline Consumer Healthcare on Tuesday named Stacy Wallace to the newly created role of VP...

August 22, 2010

SKU rationalization is a hot topic in consumables. With space at a premium, and pressure...

July 20, 2010

Well-established national brands, or “beacon brands,” are crucial in attracting shoppers to a particular set,...

May 5, 2010

The National Association of Chain Drug Stores is seeking to deliver business opportunities and strategy...

February 28, 2010

Q: Has the current STATE OF THE ECONOMY caused you to re-evaluate your business, perhaps...

January 5, 2010

Free-standing insert coupon activity increased 8% during 2009 to more than 272 billion coupons dropped...

March 16, 2008

Product innovation and understanding what influences the shopper will sustain future growth at Colgate-Palmolive, said...

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