Content about Shopper Marketing

September 23, 2013

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

September 23, 2013

How can retailers and their supplier-partners overcome the most common obstacles that impede true collaboration, real growth and a mutually beneficial business relationship? By taking a step back and focusing on the most important common ground retailers and suppliers share — the shopper.

September 23, 2013

The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — call it “co-creation.”

September 19, 2013

Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide.

September 10, 2013

A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power.

July 9, 2013

IRI on Tuesday announced the purchase of FreshLook Marketing Group, a leading supplier of market research information and consulting services to the fresh food industry.

May 23, 2013

A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

May 16, 2013

Information Resources Inc. and SPINS announced the integration of SPINS’ natural/organic food segmentation and industry expertise with IRi’s Consumer Network household panel.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

November 5, 2012

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

October 23, 2012

The Network of Executive Women has elected Catherine Lindner, former VP retail marketing for Walgreens, to serve as board chair.

October 9, 2012

Slightly more than one-quarter of shoppers anticipate they will be financially better off a year from now, up from the 22% who held this view one year ago, SymphonyIRI Group reported Tuesday in its second annual EconoLink survey.

October 2, 2012

I was fortunate. I was born into a wonderful family. Each of my four siblings and I have certainly chosen individual paths, but it is amazing how interconnected we remain and how we can still rely on each other when necessary.

September 5, 2012

SoupMan said it is bringing a line of shelf-stable soups to retailers nationwide.

August 24, 2012

This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.

July 5, 2012

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

June 22, 2012

The purchasing behaviors of consumers continue to reflect the ever-challenging economic climate, according to a new report from Acosta Sales and Marketing.

June 22, 2012

Looking to target multicultural consumers in today’s tech-savvy environment? If so, then you’ll be interested to know that, according to a recent study, African-Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians.

May 9, 2012

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

April 22, 2012

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

March 13, 2012

Nearly 75% of smartphone-owning consumers would switch brands if they were offered real-time mobile promotions delivered to their smartphones while shopping in a grocery or drug store aisle, according to a new survey.

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

February 10, 2012

According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail.

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