The Path to Purchase Institute's Shopper Marketing Expo is just around the corner — Oct. 8-10 at Chicago's Navy Pier — and is hailed as the world's largest gathering of shopper marketing professionals. DSN caught up with Peter Hoyt, CEO and executive director of the Path to Purchase Institute, to talk about why this is a must-attend event, the Expo's evolution in recent years and how attendees can best prepare for the show to ensure maximum success.
How can retailers and their supplier-partners overcome the most common obstacles that impede true collaboration, real growth and a mutually beneficial business relationship? By taking a step back and focusing on the most important common ground retailers and suppliers share — the shopper.
The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — call it “co-creation.”
A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.
Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.
Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.
Slightly more than one-quarter of shoppers anticipate they will be financially better off a year from now, up from the 22% who held this view one year ago, SymphonyIRI Group reported Tuesday in its second annual EconoLink survey.
I was fortunate. I was born into a wonderful family. Each of my four siblings and I have certainly chosen individual paths, but it is amazing how interconnected we remain and how we can still rely on each other when necessary.
This year’s Olympics coverage on NBC stood in stark contrast to the television network's failed attempt to offer expanded audience choice through their pay-per-view “Triplecast” in 1992. Remember that 20 years ago, NBC aired the Olympics through three pay-per-view channels? Their total number of subscribers, either for a one-day pass or any of the “gold,” “silver” or “bronze” packages probably couldn’t equal even the smallest service area for a major cable company.
Looking to target multicultural consumers in today’s tech-savvy environment? If so, then you’ll be interested to know that, according to a recent study, African-Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians.
Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.
Nearly 75% of smartphone-owning consumers would switch brands if they were offered real-time mobile promotions delivered to their smartphones while shopping in a grocery or drug store aisle, according to a new survey.
In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.
According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail.