September 23, 2013

With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.

May 15, 2014

Advanced Vision Research’s TheraTears may be an older brand, but it is a brand that is re-energized and growing.

March 21, 2014

Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution. 



December 17, 2013

To help CPG manufacturers and retailers identify and leverage the varying shopper beliefs about health and nutrition, IRI has released the first NutriLink segmentation study, which classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics.

December 17, 2013

IRI on Tuesday released SilverLink, a new report that segments the U.S. population ages 50 years and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.

November 4, 2013

Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm.

October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

October 16, 2013

A seismic shift in how people interact with technology, consume media and forge bonds with brands is forcing manufacturers, retailers and agencies to rethink how they go about business in order to win over consumers. The reality is we are living in a revolutionary period, and for marketers, that means a new marketing manifesto.

October 16, 2013

Being safe can make one sorry. Because it’s the unconventional that captures a consumer’s attention, and that’s just as true for designers of display units as it is for anything else. Indeed, it’s often the displays that deviate most from the norm that have the greatest impact and the greatest potential to get a shopper to stop, shop and buy. That was the key message Leslie Clifford, executive director strategic planning at Geometry Global, and Nick Patterson, associate director of shopper marketing for Procter & Gamble, had for Shopper Marketing Expo attendees, during an Oct. 10 breakout session, “Breaking the Rules the Right Way.”

October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

October 16, 2013

Drug Store News editors talked to vendors at the Shopper Marketing Expo from Oct. 8 to 10 at Navy Pier in Chicago about what they were hoping to get out of the event and the buzz among the companies at the show. To view pictures of the vendors, click here.

October 16, 2013

The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 10, 2013

A company that makes packaging for manufacturers ranging from food companies to drug makers has received more than a dozen awards at a marketing exposition in Chicago.

October 9, 2013

Omnichannel marketing is a popular buzzword when talking about the future of retail. But there could be a serious disconnect between the rubber and the road across many companies pursuing omnichannel initiatives, a panel of shopper marketing experts explained to Shopper Marketing Expo attendees in Chicago Wednesday morning.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 9, 2013

The best partnerships involve transparent storytelling and the freedom to have risky conversations. Walgreens' Shannon Curtin and Elevation Forum founder Dan Mack discuss new best practices in joint business planning.

October 9, 2013

The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

October 9, 2013

You can say the big winner was literally out of this world.

October 1, 2013

It is no secret that marketing is undergoing tremendous change as technology, mobile, social media and increased consumer demand is forcing the industry to reinvent itself. The thirst for real-time data, greater personalization and customization is revamping shopper marketing — not just here within the United States but around the globe. Creativity has no borders.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

October 1, 2013

With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.