August 26, 2013

Braun, which is a subsidiary of Procter & Gamble, has announced that triple Formula 1 world champion Sebastian Vettel is the new global ambassador for Braun’s male power grooming range.

August 8, 2013

Men's grooming is one of the fastest-growing segments within beauty, as evidenced by rising sales figures and the recent push by retailers to bolster offerings just for him.

June 10, 2013

Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

June 4, 2013

Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

March 29, 2013

Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.

March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

March 27, 2013

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

February 5, 2013

Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.

January 22, 2013

Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

January 11, 2013

BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

December 17, 2012

Remington, a division of Spectrum Brands, launched a celebration of its 75th anniversary with product discounts and a special Facebook giveaway on Dec. 19.

November 29, 2012

Not Your Mother’s hair care is further expanding its distribution by adding Ricky’s NYC to its retail mix.


November 28, 2012

Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

November 19, 2012

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

November 15, 2012

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


November 6, 2012

November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

November 2, 2012

Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

November 1, 2012

Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.

October 18, 2012

Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

October 18, 2012

Somersets, a line of shaving and skin care products from the U.K. that made its U.S. debut earlier this year at NACDS Marketplace, has officially announced its arrived in the United States.

September 12, 2012

After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

September 6, 2012

Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.