August 20, 2015

Real guys, real grooming. That message has been part of the culture at Wahl Clipper since it was founded by Leo Wahl 96 years ago.

June 15, 2015

Nivea Men, a Beiersdorf brand recently headed to Boston to work with Red Sox pitcher Joe Kelly to put fans through a series of challenges, including the ultimate challenge.

June 4, 2015

Looking to better compete with rivals like the Dollar Shave Club, Procter & Gamble’s Gillette has announced the launch of the Gillette Shave Club for men.

April 17, 2015

Beiersdorf’s Nivea Men has partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of "Clean Start" moments that will help players and fans elevate their games both on and off the field.

April 8, 2015

Schick and Skintimate brands are partnering with Universal Pictures’ "Pitch Perfect 2" to launch the "Rock Your Legs" campaign to help women think about leg care as more than just hair removal, but as a beauty ritual.
 

February 27, 2015

Van der Hagen Enterprises launches its new all-in-one shaving cream and moisturizing after-balm at Rite Aid.

February 23, 2015

The new Schick Hydro Silk TrimStyle for women eliminates the need for multiple shave products.

February 13, 2015

Energizer Personal Care’s shave prep brand Skintimate has unveiled its new Skintimate Silky Skin Shave Gel with Moroccan oil for women.

February 5, 2015

Schick announced the debut of the new Schick Xtreme3 Ultimate, its latest brand enhancement in disposable shave.

February 4, 2015

Remington is looking to revolutionize the shave category with its new SmartEdge Foil Shaver.

January 16, 2015

Procter & Gamble’s Gillette brand has introduced the new Gillette Venus Swirl with flexiball technology for multi-dimensional movement.

January 16, 2015

Procter & Gamble has filed a lawsuit against four former Gillette employees who have been hired or retained by ShaveLogic, a Dallas-based company in the wet shaving field, for allegedly disclosing trade secrets.

January 8, 2015

Procter & Gamble’s Gillette Venus is launching a “Use Your And” campaign to inspire women and girls to stand up against one-dimensional labels.

December 11, 2014

Beiersdorf’s Nivea Men brand will launch new products in January for guys with sensitive skin.

December 2, 2014

Electric shaving brand Philips Norelco has teamed up with baseball star Mike Piazza to put its new Philips Norelco Shaver Series 9000 to the test.

November 26, 2014

Sphynx Razor is looking to provide women a new on-the-go shaving solution with its all-inclusive 3-in-1 razor.

November 24, 2014

Royal Philips has unveiled the new Philips Norelco Shaver Series 9000, featuring contour detect technology.

November 11, 2014

H.I.M-istry, a skin and hair care line for men, is launching a new system of anti-aging products that work while he shaves.

October 16, 2014

Wahl Clipper, maker of hair clippers, and Kappa Sigma Fraternity are urging college students nationwide to "Get Buzzed for Good" by picking up a clipper and raising funds to support the St. Baldrick's Foundation and its fight against childhood cancers.

October 15, 2014

Despite an economic improvement, consumer optimism still leaves something to be desired, and wallets remain close to the vest. This has impacted the often-pricey shave segment, but manufacturers are eagerly turning to value and innovation to spur growth.

October 15, 2014

 Just when you thought the shave segment had seen it all, Procter & Gamble’s Gillette made waves earlier this year when it launched its new Fusion ProGlide with FlexBall technology.

October 15, 2014

Somersets, a line of shaving and skin care products, is known for its signature bullet-shaped packaging for its shaving oil.

October 15, 2014

Today’s budget-conscious consumer seems to be having an impact on the shaving cream segment as private label enjoys robust double-digit growth, and overall category sales fail to impress.

September 30, 2014

Wahl Clipper is launching new documentary-style ads as part of a continuation of its “Real Guys. Real Grooming.” campaign, which began last year with a spotlight on the Clinton LumberKings minor league baseball players in Iowa who were chasing their dreams.