April 25, 2011

NEW YORK — Dating back to the 1960s with the launch of Psssssst, dry shampoo certainly isn’t a new concept. But the niche segment has been given new life with a string of new launches and enhanced formulas for today’s modern beauty maven.


In early 2010, TRESemmé introduced its Fresh Start collection, featuring the Fresh Start dry shampoo. More recently in 2011, several manufacturers have expanded the category, including Psssssst, now a Freeman brand, with a new version for wavy or curly hair that hit shelves in January.


April 15, 2011

Women who long for smooth, manageable hair but don't want to spend their money on a pricey salon treatment now will have a new at-home option with the launch of KeratinPerfect at Sephora in May.

April 1, 2011

Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

March 29, 2011

A line of products developed for pets by Tigi Bed Head will be the exclusive pet grooming, accessories, toys and apparel company for the Backstage Artist Lounge, which provides famous bands with a variety of sample products during their rock tours.

March 18, 2011

Crème of Nature, a brand by Colomer USA, has added a new fragrance of fresh floral and citrus notes to its shampoos and conditioners, which are preferred by 9-out-of-10 users, according to the company.

March 15, 2011

Hitting select mass retail locations in April is the new FX Wild Harvest Hydra Silk collection, which contains a blend of natural, wild ingredients harvested from different regions of the world to make hair shiny, thicker and fuller.

March 4, 2011

TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).

March 2, 2011

Want to be a rock star, or at least look like one? Check out Göt2b Rockin' It.

February 28, 2011

Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

February 9, 2011

CHI Rx Moisture Therapy with 3DS complex, the first line of retail hair care products from CHI Home, is slated to hit major retailers in April.

February 1, 2011

STAMFORD, Conn. — Lornamead is bringing innovation to hair care with its new Finesse Clean + Simple line, the first 
dermatologist-tested hypoallergenic shampoo and conditioner for the mass market. Until now, those with sensitive skin or allergies had to turn to pricey specialty or salon products, stated Randy Sloan, president of Lornamead. 


January 25, 2011

Women in search of an alternative to pricey salon straightening treatments now have a new option at mass with John Frieda's new Frizz-Ease 3-Day Straight semi-permanent styling spray.

January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

January 11, 2011

Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

January 5, 2011



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
“

Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


December 7, 2010

Aubrey Organics, a maker of natural hair, skin and body care products, introduced in November new fragrances for its shave formula and glycogen protein balancing shampoo and conditioner.

November 16, 2010

In the first half of 2010, consumers continued to shift to less-expensive private-label products in...

October 19, 2010

Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the...

October 18, 2010

Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan...

October 10, 2010

Whether it is through the elimination of harsh chemicals, the use of eco-friendly packaging or...

October 5, 2010

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

August 24, 2010

ARR Health Technologies scored a product placement for its LiceGuard products in the movie "The...

July 18, 2010

For the fourth year, DrugStoreNews.TV reported from the show floor at NACDS Marketplace 2010, capturing...

June 29, 2010

Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy...