Lost gloss and other makeup mishaps can be a thing of the past thanks to Swoon Beauty, a line of cosmetics tools that aims to help women make the most of their cosmetics by eliminating common beauty frustrations with multitasking tools and products.
Pharmacies in Europe are reportedly stealing market share from beauty retailers like Sephora as they increasingly stock their shelves with natural and organic cosmetic brands, and consumers look to curb spending on higher-priced products, according to a Reuters report.
Beauty retailer Sephora and ModiFace, a global augmented reality virtual makeover technology provider, have launched in Milan a 3D Augmented Reality Mirror that can simulate cosmetics on a user's face in real-time and in 3-D.
Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.
Following a sneak peek pre-sale in December, Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black, the two new fragrances for the fashion brand launched by celebrities Ashley Olsen and Mary-Kate Olsen, are now available for sale in all North American Sephora stores.
Beauty retailer Sephora has announced the launch of Sephora University Beauty Classes: a new program designed to help beauty-lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.
Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora. The collection of five fragrances will be available for purchase starting this week in 160 Sephora stores across the United States and on Sephora.com.
Beauty mavens are loving their beauty devices. As untapped potential exists in Asian and European beauty devices markets, the United States has retained its global market share lead with strong double-digit growth in 2012, according to recent research.
Consulting and research firm Kline Group stated earlier this year that the U.S. beauty device market grew nearly 20% in 2012, driven by both new product launches from existing marketers and new players.
Beauty retailer Sephora launched in September the new Sephora Skincare iQ, which has been dubbed as the "most comprehensive in-store technology" to make addressing skin care concerns easier than ever before.
Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.