September 16, 2015

The in-store service helps customers choose the right shade of foundation, lipstick and concealer. 

August 27, 2015

Whether it’s a snail serum or a foot cream that causes rough, dry skin to shed like a molten lobster, Asian beauty is not to be ignored. Western women will go out of their way to research and obtain these often hard-to-get products.

August 20, 2015

A combination of high-end and middle-market lipstick brands took the top five places in the Clavis Insight Index, CI2, Lipstick ranking. More affordable brands available at Target, Walmart and Amazon, such as IMAN, Revlon and Maybelline, earned Top 5 rankings, as did more upmarket brands, NARS and Bite Beauty, available at higher-end retailers like Sephora.

August 13, 2015

Sephora recently launched a revamped version of its Canadian website,, and announced the opening of a new distribution center in Ontario.

August 7, 2015

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

July 29, 2015

E-commerce has been the fastest-growing retail channel in the U.S. beauty market, with a compound annual growth rate of 24% since 2009, the Kline Group reported on Tuesday.

June 3, 2015

Marula Pure Beauty Oil has announced that it is poised for growth in the North American market thanks to a string of ongoing and impending retail launches.

April 22, 2015

Striving to be a digital leader in beauty retail, Sephora is feverishly developing new technologies.

April 20, 2015

Nestled within a space in the Dogpatch neighborhood of San Francisco is Sephora’s new Innovation Lab, which is fostering a culture of innovation development and grooming Sephora’s next generation of digital leaders.

April 10, 2015

Breakups to Makeup, known for its accessories featuring quirky cosmetic-related slogans, has partnered with Sephora on a new accessories assortment launching Friday.

February 11, 2015

Lost gloss and other makeup mishaps can be a thing of the past thanks to Swoon Beauty, a line of cosmetics tools that aims to help women make the most of their cosmetics by eliminating common beauty frustrations with multitasking tools and products.

February 4, 2015

There’s a new kid on the virtual beauty block. Welcome Credo, a modern, digital beauty apothecary start-up based in San Francisco.

January 30, 2015

International B2B beauty trade show Cosmoprof North America has announced that its exclusive Discover Beauty program will return for its ninth consecutive year.

September 16, 2014

Epsilon, an Alliance Data company, has signed a multi-year agreement with beauty retailer Sephora to provide targeted email marketing services across Sephora's omnichannel marketing platforms.

July 28, 2014

Pharmacies in Europe are reportedly stealing market share from beauty retailers like Sephora as they increasingly stock their shelves with natural and organic cosmetic brands, and consumers look to curb spending on higher-priced products, according to a Reuters report.

June 18, 2014

I get a lot of questions about which brands are winning with social media, and why.

May 30, 2014

Beauty retailer Sephora and ModiFace, a global augmented reality virtual makeover technology provider, have launched in Milan a 3D Augmented Reality Mirror that can simulate cosmetics on a user's face in real-time and in 3-D.

March 13, 2014

Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.

January 29, 2014

Following a sneak peek pre-sale in December, Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black, the two new fragrances for the fashion brand launched by celebrities Ashley Olsen and Mary-Kate Olsen, are now available for sale in all North American Sephora stores.

October 24, 2013

Beauty retailer Sephora has announced that former Sears Canada and Loblaws executive Calvin McDonald has been named president and CEO of Sephora Americas, effective Jan. 1, 2014.

October 4, 2013

Beauty retailer Sephora has announced the launch of Sephora University Beauty Classes: a new program designed to help beauty-lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

October 1, 2013

Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora. The collection of five fragrances will be available for purchase starting this week in 160 Sephora stores across the United States and on

August 14, 2013

Fashion designer Marc Jacobs has announced the launch of his namesake cosmetics line, Marc Jacobs Beauty, exclusively at Sephora and in select Marc Jacobs stores.

August 8, 2013

Anti-aging skin care brand Algenist has announced that its new product, Advanced Anti-Aging Repairing Oil, is now available internationally on store shelves at Sephora.