May 7, 2014

Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.

May 30, 2013

For that ultimate flawless finish, women have discovered the beauty of such products as primers, perfecting bases or setting mists — products that even skin tone, disguise fine lines and wrinkles, improve makeup wear-ability and prevent color from running or fading. In other words, they are those little magic tricks in a bottle.

November 2, 2012

In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.

September 21, 2012

As students across the country head back to school, Procter & Gamble’s Secret Deodorant brand is gearing up for the second year of its Mean Stinks anti-bullying movement.

March 5, 2012

Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

February 6, 2012

Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

July 25, 2011

In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 15, 2011

Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.

December 22, 2010

Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.