Content about Sean Seitzinger

January 5, 2011

Beverage segment gets significant energy boost

  Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.

 Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group. 

December 7, 2010

Functional beverages help  juice up sector

Functional beverages are moving to the next level. Sean Seitzinger, partner at Symphony Consulting of the SymphonyIRI Group, said that functional foods are one of the fastest-growing areas of the supermarket, recording 27% growth over the past three years. “Functional beverages, which comprise 63% of the category, are the center plate of that story,” Seitzinger said. 

September 19, 2010

SymphonyIRI examines lower-income shoppers' spending habits

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in...