Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.
News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.
Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.
"Click. Swipe. Save." That's the slogan Winn-Dixie has coined as part of its launch of an online e-coupons program on Wednesday. The e-coupons program allows customers to load coupons directly onto their Winn-Dixie Reward Card for redemption in stores.
More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.
RetailMeNot.com, the largest online coupon site in the U.S., has announced the launch of its newest iPhone Coupons app featuring location-specific coupons as well as expiring and new coupon notifications. These new features will allow consumers to find hundreds of deals at nearby malls this year making their holiday shopping that much easier.
The Food Marketing Institute, Grocery Manufacturers Association and National Grocers Association on Tuesday released guidelines designed to promote model practices in the “end-to-end” digital coupon process and reduce the incidence of coupon fraud.
Global consumers' intent to buy food and beverages online has jumped 44% in two years, and more than one-quarter (26%) said they planned to purchase food and beverage products by way of a device with Internet access — such as a computer, mobile phone or tablet — in the next three to six months, according to Nielsen.
Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.