Coupons.com on Thursday unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.
Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution.
Physicians Interactive, a provider of online and mobile clinical resources and solutions for healthcare professionals, and McKesson Patient Relationship Solutions, a provider of pharmaceutical manufacturer-sponsored patient adherence programs, on Tuesday announced a collaboration to jointly deliver Coupons on Demand.
Script Relief launched a new and improved HelpRx website that, according to the company, aims to provide a user-friendly experience and additional resources to people searching for prescription drug discounts, as well as information about medications.
An exclusive study of more than 2,200 moms who primarily buy food for their family at supermarkets reveals that an overwhelming majority (89%) are regularly influenced by coupons to try new food and drink products.
Pikato announced on Thursday the launch of its retail mobile marketing solution, which personalizes the customer shopping experience to increase consumer engagement and deliver measurable results. Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.
Put a coupon in front of customers and they’ll likely act, but they generally won’t go far out of their way to ensure a better deal. That’s a key takeaway from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.
Over the last few years, many drug makers have offered coupons and co-payment-assistance programs as a way to reduce patients' out-of-pocket spending on medications, but a new study questions whether they really reduce spending in the long run and whether they're even legal.
As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers.
Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.
Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity followed by Walgreens, Target and Family Dollar, reported Marx, a Kantar Media solution.
RetailMeNot.com, a U.S. digital coupon website, announced the results of a mobile commerce survey reviewing consumers' current mobile commerce behaviors. The results were presented at the Internet Retailer Conference & Exhibition in Chicago on June 7.
Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.
Aisle411, a mobile retail navigation service, announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States.