Put a coupon in front of customers and they’ll likely act, but they generally won’t go far out of their way to ensure a better deal. That’s a key takeaway from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.
Over the last few years, many drug makers have offered coupons and co-payment-assistance programs as a way to reduce patients' out-of-pocket spending on medications, but a new study questions whether they really reduce spending in the long run and whether they're even legal.
As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers.
Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.
Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity followed by Walgreens, Target and Family Dollar, reported Marx, a Kantar Media solution.
RetailMeNot.com, a U.S. digital coupon website, announced the results of a mobile commerce survey reviewing consumers' current mobile commerce behaviors. The results were presented at the Internet Retailer Conference & Exhibition in Chicago on June 7.
Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.
Aisle411, a mobile retail navigation service, announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States.
Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.
News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.
Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.
"Click. Swipe. Save." That's the slogan Winn-Dixie has coined as part of its launch of an online e-coupons program on Wednesday. The e-coupons program allows customers to load coupons directly onto their Winn-Dixie Reward Card for redemption in stores.
More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.