September 17, 2015

A 2012 Nielsen study, revealed that 92% of consumers trust word-of-mouth testimonials or product recommendations above all other sources of product information.

September 16, 2015

The vast majority of millennials indicate they would be more loyal to retailers offering the benefits they want most and they’re more likely to pay more for the experiences they value.

September 3, 2015

A new study has found that a majority of shoppers feel positively about shopping in stores and more than half think that technology can enhance the retail experience.

September 2, 2015

Kmart has paid the U.S. government $1.4 million to resolve allegations that it improperly used drug manufacturer coupons and gasoline discounts to reduce pharmacy costs for Medicare patients at Kmart pharmacies.

August 27, 2015

"The popularity of digital coupons and shopping apps is at an all-time high," Meijer VP digital shopping and customer marketing Michael Ross says.

August 26, 2015

The number of digitally distributed coupons for consumer packaged goods brands on key websites increased by 16.7% in the first half of 2015, according to a report from Kantar Media.

August 10, 2015

Aquaphor is inviting consumers to share stories about how the product helped heal, inspired by its eight recommended uses, through the #AquaphorIT Contest.

August 4, 2015

More than 28% of those surveyed fill 20 or more prescriptions per year but only half of those know about prescription savings cards. 

July 6, 2015
A retailer’s social media activity has a greater impact on shoppers than the company’s website, according to the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon.
June 19, 2015

The majority of millennial parents are using smartphones to help them shop at brick-and-mortar retail locations, according to the results of a commissioned study from Retale, a location-based mobile platform connecting more than 3.5 million shoppers with major retailers locally.

June 8, 2015

Food Lion has launched a new website designed to make shopping, saving and planning for dinner easy for shoppers.

May 1, 2015

Bi-Lo Holdings wants to tap into its shoppers’ digital lifestyles with a 360-degree mobile app and website experience that delivers personalized coupons based customer shopping habits.

April 16, 2015

Digital purchasing has not displaced paper money, and digital discounts have apparently not yet displaced paper coupons.

April 1, 2015

Dollar General is thinking digital this spring with a new way to appeal to coupon-clipping customers.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases.


March 9, 2015

A recently released Accenture survey examines customer expectations around a personalized shopping experience with retailers, including social channels, and explores the issue of digital trust.

February 5, 2015

Menasha Packaging has teamed up with Shelfbucks, an in-store beacon promotion and Smart Display platform, to transform how retailers and consumer packaged goods companies engage with customers via a beacon-based platform that brings the power of the Internet to shelves and displays.

January 23, 2015

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.


January 8, 2015

Consumers were offered more than $496 billion dollars in consumer incentives through Free Standing Inserts in 2014, an increase of 6.4% compared to last year, according to a Kantar Media report released Thursday.

November 26, 2014

Midwestern retailer Meijer is shifting the focus this Cyber Monday to digital, announcing a 20% off coupon through its mPerks program and allowing its customers to go digital for the greatest savings.

October 14, 2014

Shoppers are rolling into the holiday season on a high note and are willing to spend a bit more, according to the latest IRI MarketPulse survey released Tuesday.


September 30, 2014

More than half of consumers use coupon apps once or twice a month, with food and beverage being the most popular category, according to new data from Scanbuy, a provider of mobile engagement solutions.

September 10, 2014

Price Chopper Supermarkets is revising and expanding its coupon policy in response to ever-evolving couponing trends.

August 22, 2014

What if you could replicate the physical in-store experience on the Web? The concept sounds incredibly powerful.