Safeway is looking to its recently launched Just for U loyalty program, which this month became available across all U.S. divisions, to help drive a positive sales story through the rest of the fiscal year.
Safeway on Wednesday announced that it has transitioned to using reusable product containers, rather than corrugated boxes, to ship many types of produce from the farm fields, through the distribution channel and to the final store destination.
Recent events, which have driven Wall Street analysts to speculate that Safeway is a buyout target, are not interrelated, Safeway chairman and CEO Steve Burd assured analysts Thursday morning during the grocer's first-quarter conference call.
Safeway has partnered with the Go Green Initiative, an organization that supports environmental stewardship among schools, families, governments and businesses, to launch the first annual Go Green Glogster Earth Day contest.
Safeway on Tuesday joined forces with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion on an initiative to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers.
In effort to further its commitment to sustainability, Safeway's private-label Softly bath and facial tissue and Ultra Thirsty paper towels now are certified by the Forest Stewardship Council and the Rainforest Alliance.
Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period.