Amazon has announced that it will offer a free, 90-day trial of a new same-day delivery service to customers in the Los Angeles area that includes fresh food. The service, Prime Fresh, is being offered to members of Amazon Prime members, and after 90 days, the company will offer to let them upgrade to Prime Fresh on a permanent basis, for $299 per year, from the current Amazon Prime price of $79 per year. The company tested the program for six years in Seattle and plans to expand it to San Francisco later this year.
As Amazon director and category for U.S. health and beauty told DSN in a profile of the company back in May, Wall Street didn't like the SuperSaver shipping program, and the company spent a net $2.9 billion on shopping in 2012, a 17% increase from the year before, according to its 2012 annual report. But according to one report, Prime actually is quite profitable, and members are among the online retailer's best customers.