September 3, 2014

DSE Healthcare Solutions recently released an OTC category video campaign under its Cystex brand name that is taking off virally, adressing a topic that doesn’t get a lot of attention because of its sensitive nature — sex and urinary tract infections. 

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


December 17, 2010

Prestige Brands introduced an iPhone application in support of its PediaCare line — the PediaCare Shopper’s Guide.