March 4, 2014

Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

July 3, 2013

Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

March 1, 2013

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

May 17, 2012

PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

November 7, 2011

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

April 5, 2011

Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

June 28, 2010

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...