December 17, 2013

To help CPG manufacturers and retailers identify and leverage the varying shopper beliefs about health and nutrition, IRI has released the first NutriLink segmentation study, which classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics.

December 17, 2013

IRI on Tuesday released SilverLink, a new report that segments the U.S. population ages 50 years and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.

October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

July 29, 2013

Applied Predictive Technologies and IRI announced they are joining forces to fuel APT’s Test & Learn software suite with IRI’s point-of-sale data.

May 16, 2013

Information Resources Inc. and SPINS announced the integration of SPINS’ natural/organic food segmentation and industry expertise with IRi’s Consumer Network household panel.

October 9, 2012

Slightly more than one-quarter of shoppers anticipate they will be financially better off a year from now, up from the 22% who held this view one year ago, SymphonyIRI Group reported Tuesday in its second annual EconoLink survey.