December 17, 2013

IRI on Tuesday released SilverLink, a new report that segments the U.S. population ages 50 years and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.

October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

July 29, 2013

Applied Predictive Technologies and IRI announced they are joining forces to fuel APT’s Test & Learn software suite with IRI’s point-of-sale data.

May 16, 2013

Information Resources Inc. and SPINS announced the integration of SPINS’ natural/organic food segmentation and industry expertise with IRi’s Consumer Network household panel.

October 9, 2012

Slightly more than one-quarter of shoppers anticipate they will be financially better off a year from now, up from the 22% who held this view one year ago, SymphonyIRI Group reported Tuesday in its second annual EconoLink survey.