Prepare to roll up your sleeves, because the battle for the ESI patient has only just begun.

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

Arctic Ease has become available in Rite Aid stores, the manufacturer said.

This year’s National Association of Chain Drug Stores Marketplace Conference proved to be a productive four-day event as retailers and suppliers representing more than $500 billion in annual buying power convened in Denver to network, explore business opportunities and participate in educational programs.

Is Walgreens’ decision to buy a major stake in European drug store giant Alliance Boots a good idea?

Rite Aid maintained its same-store sales momentum, posting gains across front-end and pharmacy comparable sales for the sixth consecutive quarter: Overall same-store sales were up 2.5%, reflecting a 2.7% increase across the front-end and a 2.4% uptick across pharmacy, for the first quarter ended June 2.

Miss America 2012 Laura Kaeppler was on hand at the Rite Aid store in New York's Grand Central Terminal Friday to accept a check from the retail pharmacy chain for the Children's Miracle Network.

Retail pharmacy chain Rite Aid is promoting healthy skin care as part of a partnership with the Skin Cancer Foundation, the retailer said Wednesday.

Rite Aid is expanding the range of vaccines that customers can get at its stores in West Virginia following rules recently enacted by state regulators, the retail pharmacy chain said Tuesday.

Consumers gravitate toward traditional pharmacies for their everyday health-and-wellness needs, according to the "2012 Harris Poll EquiTrend" survey released Monday.

A new campaign by Rite Aid is targeting nail polish customers.

Rite Aid will be among the industry sponsors of a benefit for women's cancer research, the retail pharmacy chain said Thursday.