The 19th century British writer William Hickson may have written, “If at first you don’t succeed, try, try, try again,” but he only had half the story. By all means, try again, but don’t do the same thing over and over and expect different results.
Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.
If the rumors that surfaced last week about Walmart eyeing Rite Aid for a possible buyout turn out to be true, it would be one of the biggest stories of the year: Walmart would acquire the country’s third-largest drug store chain and more than double its U.S. store count.
Increasingly, chains that traditionally have not been major forces in food retailing are making bigger commitments than ever to fresh — including meat, produce and dairy — in an effort not only to help solve the nation’s growing health crisis and expand Americans’ access to nutritious food options, but also to create new reasons for customers to shop their stores.
The race is on to capture tomorrow’s click-and-pick shopper — that multichannel consumer who, with a click, wields her phone as an omniscient shopping tool and then either picks her product off the shelf or picks where that product will be waiting for her, be it at a nearby store or in her mailbox.
Sales may have been flat overall, but a closer look revealed there was a lot to be positive about in Rite Aid’s fiscal first quarter 2012 earnings, as the company managed significant expense improvement and stronger same-store sales growth. Bottom line: Rite Aid narrowed its losses considerably, and that ain’t all expense control.
The first thing one notices upon entering Rite Aid’s new Wellness concept store in Mechanicsburg, Pa., is how bright, airy and open it looks, compared with a typical retail pharmacy, thanks to a new paint job and lower shelves that left some customers with the mistaken impression that the store had new lighting.
Credit Suisse on Wednesday initiated coverage of General Nutrition Centers, the specialty retailer of supplement and nutritional products and partner with Rite Aid in a store-within-a-store program across more than 1,000 drug store locations.