A combination of high-end and middle-market lipstick brands took the top five places in the Clavis Insight Index, CI2, Lipstick ranking. More affordable brands available at Target, Walmart and Amazon, such as IMAN, Revlon and Maybelline, earned Top 5 rankings, as did more upmarket brands, NARS and Bite Beauty, available at higher-end retailers like Sephora.
The pressures on mass market fragrances have yet to ease, and as industry players work to determine whether the current downturn is a long-term secular decline or the result of recent consumer behavior, manufacturers are not resting on their laurels.
For the past 52 weeks, cosmetics were a $7.1 billion industry, and the eye, facial and lip subcategories accounted for $4.7 billion of those sales. Within the drug store channel alone, cosmetics experienced $2.7 billion in sales, and the eye, face and lip subcategories saw $1.8 billion. DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports, and this article examines the market performance of top brands within those subcategories for the past 27 months.
Revlon revealed in a filing with the Securities and Exchange Commission that, effective Sept. 30, Lawrence Alletto, its EVP, CFO and chief administrative officer, is leaving the company after about a year on the job to pursue other opportunities.
Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.
Revlon, the Entertainment Industry Foundation and Lilly Tartikoff have announced the 21st annual EIF Revlon Run/Walk for Women. Revlon brand ambassador Emma Stone will host the 2014 event in New York on May 3, and Revlon brand ambassador Halle Berry, along with Christina Applegate, will host in Los Angeles on May 10.