With more than half of U.S. online shoppers buying beauty and personal care products online, beauty brands and retailers must embrace multichannel marketing in order to succeed and reach consumers where they are, according to a new study by A.T. Kearney and its Global Consumer Institute.
This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.
It has been 50 years since Hendrik and Fred Meijer opened "Thrifty Acres" in Grand Rapids, Mich., marking the birth of the nation's pioneering supercenter and an innovative concept that grew into a retail phenomenon.
After a strong first quarter, consumers in May took a more practical approach to their spending. According to a National Retail Federation release on Wednesday, May retail sales (excluding automobile, gas stations and restaurants) decreased 0.3% seasonally adjusted from April but increased 4.8% unadjusted year over year, marking 23 consecutive months of retail sales growth.
It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.
Sixty-three percent of online shoppers look at a retailer's return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by ComScore.
With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 "State of Retailing Online" survey from Shop.org and Forrester Research.
According to findings in two America's Research Group surveys — conducted in late March and in late April — the number of Americans delaying their shopping to Memorial Day weekend is at an all-time high.
Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.
Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.
Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.
The Food Marketing Institute on Monday selected nine finalists for the 12th annual Store Manager Awards competition, which identifies exceptional store managers who generate sales growth, provide great customer service, lead outstanding store teams and serve the community in unique ways. Among the nine, three winners will be named on May 1 in Dallas at the FMI2012 convention and retail trade show.