It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.
Sixty-three percent of online shoppers look at a retailer's return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by ComScore.
With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 "State of Retailing Online" survey from Shop.org and Forrester Research.
According to findings in two America's Research Group surveys — conducted in late March and in late April — the number of Americans delaying their shopping to Memorial Day weekend is at an all-time high.
Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.
Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.
Giant Eagle on Thursday announced that the Pittsburgh regional grocer has adopted Galleria Retail Technology Solution's Promotional Display Optimization solution throughout its supermarkets to help create store-specific display plans on a daily basis.
The Food Marketing Institute on Monday selected nine finalists for the 12th annual Store Manager Awards competition, which identifies exceptional store managers who generate sales growth, provide great customer service, lead outstanding store teams and serve the community in unique ways. Among the nine, three winners will be named on May 1 in Dallas at the FMI2012 convention and retail trade show.
Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.
It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.
Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.
Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.
While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.
Nearly 75% of smartphone-owning consumers would switch brands if they were offered real-time mobile promotions delivered to their smartphones while shopping in a grocery or drug store aisle, according to a new survey.