In the weeks leading up to the Consumer Health Products Annual Executive Conference, Drug Store News assembled a virtual panel of leading consumer healthcare executives. Find out why top OTC marketers are so bullish on the business in 2017 and beyond.
Even as national flu incidence is trending down, according to the CDC, the Walgreens Flu Index heat map indicates flu incidence is still trending high throughout North Carolina and across the East Coast.
HappyOrNot, which offers a simple way to gather feedback, said key drivers of patient satisfaction include staff friendliness, wait time, having a knowledgeable staff, ease of refill, cost competitiveness and the availability of wellness or preventive care options, among others.
DSN senior editor Michael Johnsen examines the hottest trends in OTC — including breakthrough brands and such growth categories as therables, sleep, allergy, cough-cold and more — in this multi-page report.
New research from Accenture has found that one of the ways to Gen Z’s heart is through enhanced digital tools, such as the ability to purchase directly via visual social platforms, including YouTube, Facebook, Instagram and Snapchat.