January 3, 2013

People making New Year's resolutions, mostly centered around health, this year say they behave more responsibly than they did five years ago compared with those not making them, according to a new survey.

December 21, 2012

A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

December 7, 2012

Atkins Nutritionals has launched a line of low-carbohydrate frozen meals that will be available nationwide starting in January 2013, the company said.

December 6, 2012

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

December 5, 2012

The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+.

November 21, 2012

Dollar General, for the seventh consecutive year, is partnering with St. Judes Children's Research Hospital for their Thanks and Giving campaign and the U.S. Marine Corps Toys for Tots Foundation.

October 16, 2012

During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

September 25, 2012

You could say that many of the front-of-store experiences that Walgreens is helping to transform today — photo and memorabilia, beauty, fresh, OTC, even pharmacy — all evolved from Walgreens Customer Centric Retailing project, which began back in 2009. “There were several benefits that we gained from CCR that helped fuel this transformation,” noted Rachel Bishop, Walgreens VP daily living strategy and business development.


September 25, 2012

The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

June 27, 2012

Orabrush has announced that Walgreens now is carrying the company’s patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the United States.

May 16, 2012

Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.


May 14, 2012

The CRN Foundation’s “Life…supplemented” consumer wellness campaign on Monday launched its new blog, "the Supplemental," which will provide consumers with fun, fresh, new perspectives to educate and inform consumers on combining healthy diet, supplements and exercise to optimize one’s health and well-being.

May 10, 2012

A new campaign by Rite Aid is targeting nail polish customers.

April 20, 2012

Walgreens is helping to promote Earth Day 2012 with the offer of a 20% discount on select beauty, personal care items and other grocery and household needs on Walgreens.com.

April 17, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.

April 16, 2012

The Emerson Group has appointed a leader for its newly created consulting group.

April 9, 2012

Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.

March 20, 2012

Beauty brand L'Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 29, 2012

Pharmacists should see significant growth over the next decade, making the profession one of the top jobs for 2012, according to U.S. News & World Report magazine.