January 8, 2014

Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage.

December 26, 2013

Is natural the new norm in African-American hair care? It just might be.

September 18, 2013

Natural may just be the new normal in the African-American hair care market as sales of relaxers continue to decline, according to new research from Mintel.

August 8, 2013

Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.

March 27, 2013

AFAM Concept, the makers of Hawaiian Silky, has named celebrity Nicole Suarez as the brand ambassador for its Hawaiian Silky Moroccan Argan Oil hair care line.

February 21, 2013

SoftSheen-Carson Laboratories has hired Cynthia Bailey to promote its Optimum Salon Haircare line and launch a new product collection based on an oil traditionally used in India, the company said.

September 18, 2012

The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to 
the market. 


August 17, 2012

Ethnic hair care brand SoftSheen-Carson has developed a new smoothing revolution with its Dark and Lovely 6 Week Anti-Reversion cream serum.

July 18, 2012

Ethnic hair care brand SoftSheen-Carson has introduced its next major breakthrough in styling — the Dark and Lovely 6 Week Anti-Reversion cream serum.

June 1, 2012

Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.

December 5, 2011

Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


November 28, 2011

Curly Hair Solutions has introduced a nonchemical curl styling hair relaxer product that prevents curls from shrinking.

September 23, 2011

Ethnic hair care brand Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising.

May 23, 2011


The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.


January 19, 2011

Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

October 18, 2010

Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan...

October 10, 2010

Whether it is through the elimination of harsh chemicals, the use of eco-friendly packaging or...

October 5, 2010

Ethnic hair care manufacturer Johnson Products Co. has announced the launch of its new touch-up...

August 10, 2010

Namaste Labs, the maker of the Organic Root Stimulator brand for ethnic hair, has developed...

June 29, 2010

Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy...

March 14, 2010

GlaxoSmithKline has issued a consumer advisory warning about a potential health risk associated with long-term,...

September 14, 2009

Ethnic hair care company Green-Wonders is expanding its product line with the new Naturalaxer Kit-In-A-Jar,...

March 16, 2008

Ethnic hair care brand SoftSheen-Carson announced that it recently mobilized its sales, marketing and support...