May 1, 2014

M&M's added two new mega-sized confections to its product mix, officially introducing what the company is heralding as "the world's biggest M&M's."

October 3, 2013

Hershey is releasing small-sized versions of several candy brands in time for Halloween, the chocolate maker said.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

October 15, 2012

Now you can have your cake and eat it with candy, too. Tastycake and Hershey's have teamed up to create Kandy Bar Kakes — part perfectly baked cake and part candy, made with quality ingredients.

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

June 6, 2011

Reese's has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

June 2, 2011

A new set of sweet treats from Unilever brands Breyers, Popsicle and Klondike is making its way to the frozen food aisle this summer.

February 24, 2011

Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.

January 7, 2011

Boasted as the "next big little thing," Reese's is shrinking the size of its iconic peanut butter cups.

January 3, 2011

Mars Chocolate is pairing its classic Snickers candy with peanut butter.

December 9, 2010

Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

October 5, 2010

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...

October 4, 2010

CandyCrate.com found that kids enjoy traditional candy for the trick-or-treating season, and also found that...

September 27, 2010

Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as...