DSN sat down with Calvin Peters, Duane Reade's PR/online manager, to talk about the launch of the social game Ingress, a mobile platform utilizing location-based services to bridge the game into the physical world, and how the company hopes the game will be the next rung in the evolutionary ladder of social retailing helping to drive foot traffic into its stores.
In an exclusive video store tour, Duane Reade senior director of store concepts Mike Defazio walks Drug Store News editor Rob Eder and the DSN.TV cameras through the newest Duane Reade flagship store at 100 Broadway. In keeping with the Walgreens/Duane Reade flagship store strategy, the new store serves as a test lab for several new concepts aimed at driving new trips to the store.
Walgreens will be updating its Duane Reade logo with "Duane Reade by Walgreens" on remodeled and new store exteriors as part of normal signage maintenance updates going forward, according to to a Walgreens spokesperson.
iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers.
Walgreens' Duane Reade stores will be promoting its allergy remedies on days with high allergy indexes through Poncho, a text- and email-based weather app, according to a story published by Mashable on Tuesday.
The National Association of Chain Drug Stores Foundation celebrated its 15th Annual Foundation Dinner the evening of Dec. 3 in New York City, raising more than $1.8 million to support the Foundation’s research, education and medication adherence initiatives.
Looking to further meet the grooming needs of its male shoppers and further leverage the increased focus on men’s facial skin care, Walgreens debuted earlier this year Boots’ No7 Men+ chain-wide at Walgreens and Duane Reade stores nationwide.
In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.
Pretty in my Pocket, a mobile social beauty shopping and sharing platform, has partnered with Sparkfly, a mobile point-of-sale redemption technology platform, to launch, deliver and track closed loop, in-store mobile promotions. Signing on as the first brand partner to test the technology at Walgreens and Duane Reade locations throughout New York City is beauty giant L’Oréal Paris.
Skin care brand Indeed Laboratories is bringing its nanoblur and snoxin skin care products to the U.S. market, through distributor Boots USA, with exclusive availability at Walgreens and Duane Reade stores.
New York — Former Duane Reade CEO Anthony Cuti and CFO William Tennant failed in an attempt to have their 2010 convictions for securities fraud overturned. The Second U.S. Circuit Court of Appeals in New York upheld a June 2010 federal jury decision to find Cuti and Tennant guilty of providing misleading earnings information to shareholders and private equity group Oak Hill Capital partners, which purchased Duane Reade in 2004, between 2000 and 2004.
Nexxus Salon Hair Care, in what it called a “first-of-its-kind” installation at a drug store chain, unveiled a window display tribute to the Tony Awards and Broadway at the Duane Reade store across from Radio City Music Hall in Manhattan.
Sato Pharmaceutical, maker of ZenTrip, an over-the-counter motion sickness remedy, recently completed an outdoor urban panel promotion with Duane Reade drug stores in New York, driving trial to the remedy’s thin-film medicated strip.