The holiday season is the battery category’s best friend. A shift in the consumer electronics industry to built-in rechargeable batteries and the growth of do-it-all smartphones that replace many battery-operated devices has left the category in a slump.
Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.
Spectrum Brands Holdings on Tuesday announced that the hearing aid battery unit of its Rayovac global battery division has received top honors in two categories of the 2012 In Business Sustainability Awards program.