December 17, 2014

There are probably a few hundred former offensive linemen who wished that all it took was a bottle of Coca-Cola to make Pittsburgh Steeler legend Joe Greene a little less “Mean.” As the story goes, it took more than a few takes to get this 1979 Clio-award winner shot; having just chugged a full bottle of Coke, the first few times Greene said, “Hey kid, BURP…”

December 17, 2014

There are two things amazing about this commercial. First, that the O’Donoghue family depicted in it, numbered 15 children in all. Second, the baby James Jr., grew up to be the soccer coach for DSN publisher Wayne Bennett’s son Alex.

December 17, 2014

The only men’s fragrance that came with its own self-defense guide, played off the idea that it “is so powerful, it drives women right out of their minds,” as the announcer in the commercial instructs. Lovers of the old Pink Panther movies are reminded of Inspector Jacques Clouseau’s live-in butler, Cato Fong, whose responsibilities included randomly ambushing his employer, in order to sharpen his martial arts skills.

 

December 17, 2014

“Let’s get Mikey [to try it],” Mikey’s older brothers conspire, “He hates everything.” There is an undeniable honesty to the pitch that helped make it one of the most iconic and longest running commercials in television history — “Mikey” was in college by the time the ads stopped appearing.

December 17, 2014

When Terry Crews tells you to use a product, you better use it. The former-NFL-player-turned-action-film-hero flexes muscles most human beings don’t have in his series of surreal pitches for Old Spice’s “odor-blocking power.”

December 17, 2014

How do you bring new life into a 75-year-old after-shave brand? Old Spice has found new relevance — and most important, a new generation of users — with fresh new scents, new products like body wash and a slick ad campaign that combined TV and social media. Isaiah Mustafa, AKA “the man your man could smell like,” makes a series of rapid-fire appeals to women, playing off the idea that women are in charge of the shopping list.

 

December 17, 2014

Some may remember Herschel Bernardi for his Emmy-nominated role as Lieutenant Jacoby on TV’s Peter Gun, but he’ll always be known best as the voice of “Charlie the Tuna,” a fast-talking tuna in a Greek fisherman’s hat and sunglasses, who was always working a different angle to prove he had what it took to be caught, processed and packed into a 4-oz tin can with water (or oil). 

December 17, 2014

“How many licks does it take to get to the center of a Tootsie Pop?” According to various studies, it takes anywhere from 252 to 3,481 licks to get to the Tootsie Roll center of a Tootsie Pop, but DSN will take the wise old owl’s word for it: “A one, a two-HOO, a three. Three.” 

December 11, 2014

Mscripts has built a comprehensive digital pharmacy platform designed to improve adherence and compliance among patients. “Traditionally, we’ve focused on two-way text messaging and mobile applications,” Mark Cullen, Mscripts CEO, told Drug Store News

October 15, 2014

That awesome little dude pictured is my bulldog Petey. As I write this column, my wife is bringing him home after five nights in the animal hospital — for that I am happier than the limits of my word count could ever fully allow me to convey.

August 19, 2014

In a recent study conducted by DDI Consulting, 72% of managers indicated they have never questioned their ability to be an effective leader, and only 15% stated they had a leadership deficiency. It is a great example that our personal beliefs often distort our reality. Leadership, or serving others, is about earning share of heart, not manipulation or personal ambition. That was one of the key messages conveyed by Elevation Forum founder and Mack Elevation Forum leader Dan Mack on June 17 at the latest Elevation Forum. 

May 31, 2014

“Flat is where it’s at.” That was the naked truth Todd Hale, SVP Nielsen, shared with business session attendees of the 2014 GMDC Health, Beauty and Wellness Marketing Conference on Saturday afternoon when identifying the future game-changers in health and beauty.

But get ready for a wild ride because the millennial generation, numbering 83 million strong, is about to step into its prime purchasing prowess, noted Maryellen Molyneaux, president of NMI, in a presentation following Hale.

November 8, 2013

“If you want to know why we may not pick up some of your brands, it’s because it’s not where we’re going in our journey.” That’s a snippet of a story about a vendor meeting gone bad that Walgreens group VP beauty, personal care and seasonal Shannon Curtin shared during a recent presentation, “Co-creation and Innovation,” she gave at an event DSN co-hosted with the Mack Elevation Forum, “Seven Ideas to Create the Future.”

October 9, 2013

You can say the big winner was literally out of this world.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

March 6, 2013

Duck Tape is heading to the runway this Thursday on Lifetime’s “Project Runway,” as season 11’s aspiring designers face the “Unconventional Materials Challenge,” a competition in every season that challenges them to create high-fashion clothing from something other than fabric.

November 29, 2012

Recently, I had a brief conversation with a man I admire and respect very much, regarding the cover story of the Oct. 15 issue of DSN, “Building the ACO.”


October 15, 2012

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.