September 23, 2013

With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.

January 20, 2015

Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.

October 16, 2013

The drug channel winner of the Path to Purchase Institute’s annual Design of the Times merchandising display competition fired on all cylinders in meeting the “Four C’s” judges use to measure each of the displays — ability to command attention, connect with the shopper, convey a clear message and close the sale.

October 9, 2013

Omnichannel marketing is a popular buzzword when talking about the future of retail. But there could be a serious disconnect between the rubber and the road across many companies pursuing omnichannel initiatives, a panel of shopper marketing experts explained to Shopper Marketing Expo attendees in Chicago Wednesday morning.

October 9, 2013

The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

October 9, 2013

You can say the big winner was literally out of this world.

October 1, 2013

With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.

September 23, 2013

The Path to Purchase Institute's Shopper Marketing Expo is just around the corner — Oct. 8-10 at Chicago's Navy Pier — and is hailed as the world's largest gathering of shopper marketing professionals. DSN caught up with Peter Hoyt, CEO and executive director of the Path to Purchase Institute, to talk about why this is a must-attend event, the Expo's evolution in recent years and how attendees can best prepare for the show to ensure maximum success.

September 23, 2013

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.